Posts tagged with 'marketing'
Busy train station
Three key building blocks of marketing sustainable transport
Consider McDonald’s golden arches for a moment. Now think about the Nike swoosh, or Apple’s, well, apple. There’s no denying that the power of branding and marketing is immense. For those of us in the sustainable urban transport world, we ...
Millennials Show Apathy Towards Cars
Millennials Show Apathy Towards Cars
A version of this post was originally published on TheCityFix Brasil by Maria Fernanda Cavalcanti on March 26, 2012. A recent article in The New York Times by journalist Amy Chozick adds to the surmounting evidence that the attitude of younger ...
For the Love of Sustainable Transport
For the Love of Sustainable Transport
Happy Valentine’s Day, dear readers! Do you remember last year’s Valentine’s Day post? Keeping with tradition, we bring you more stories about love and sustainable transportation. If reducing greenhouse gas emissions and congestion haven’t convinced you to switch to sustainable ...
Folding Bikes Gain Popularity in Brazil
Folding Bikes Gain Popularity in Brazil
A version of this post was originally published in Portuguese by Maria Fernanda Cavalcanti on TheCityFix Brasil on December 12, 2011.  Compact, practical and stylish folding bicycles have been catching the attention of  urban cyclists everywhere. The bicycles can be transported by metro ...
Friday Fun: Lightsaber Hand Rails in Tokyo
Friday Fun: Lightsaber Hand Rails in Tokyo
Hold on to your Stormtrooper gear, Star Wars fans, because we’ve got some galactic transport news for you! To promote the release of the Blu-ray DVD boxset release of Star Wars: The Complete Saga, 20th Century Fox Home Entertainment Japan installed ...
Transit Billboards Boost Literacy in Mexico
Transit Billboards Boost Literacy in Mexico
In an effort to improve literacy, Mexico’s largest book retailer, Librerías Gandhi, partnered with Mexico City’s transportation authority to place billboards featuring excerpts from Franz Kafka’s short story, “The Bridge.” The campaign consists of 13 billboards along Mexico City’s yellow ...