Posts tagged with 'branding'
Metrolinx, the provincial government agency that oversees public transit in southern Ontario, including Toronto, recently found itself under fire for spending upwards of a quarter of a million dollars to refresh its brand. The agency says the primary impetus for the project ...
In many parts of the world, the bus is suffering from a public image crisis. According to a report by the US Federal Transit Administration, many people already look down on public transport in general, and the bus in particular ...
Consider McDonald’s golden arches for a moment. Now think about the Nike swoosh, or Apple’s, well, apple. There’s no denying that the power of branding and marketing is immense. For those of us in the sustainable urban transport world, we ...
Here’s one way to lure people out of their cars and onto public transport: ROPID, the organization responsible for Prague’s public transport system, announced in May the creation of a “love train.” More accurately, it plans to designate specific cars ...
EMBARQ, the producer of TheCityFix, is now accepting applications to be a full-time writer and blogger in its Washington, DC office. Photo by Chris Goldberg. It takes a village to run a blog. That’s why EMBARQ and TheCityFix are now ...
Photo via the Sustainable Cities Collective. India is a young nation. More than half of its 1.2 billion people are under the age of 25, and two-thirds are below 35. According to an estimate, 85 percent of young India is ...
One week ago, with assistance from EMBARQ India, the city of Rajkot, in partnership with Nirmal Foundation, launched the G-Auto service, debuting a new fleet of auto-rickshaws, featuring a unified brand and dial-a-rixa (call-in) service, on July 13. The initial fleet includes 50 ...
A version of this post was originally published on TheCityFix Brasil by Maria Fernanda Cavalcanti on May 1, 2012. Beginning on April 29, EMBARQ Brazil is organizing two missions with journalists from Rio de Janeiro to visit some of the best bus rapid transit (BRT) systems in the ...
Welcome back to TheCityFix Picks, our series highlighting the newsy and noteworthy of the past week. Each Friday, we’ll run down the headlines falling under TheCityFix’s five themes: integrated transport, urban development and accessibility, air quality and climate change, health and ...
Major automobile companies spend billions of dollars annually to advertise their products to customers. In 2009, General Motors alone spent $3.2 billion on advertising campaigns and overall marketing efforts for their products. Major auto companies collectively spent $21 billion worldwide ...
Today’s information-rich world enables city dwellers to share experiences on public transport faster than any transit agency could ever hope to publish a press release, develop a marketing campaign, or hold a news conference. An agency’s brand and message can ...
EMBARQ, the producer of this blog, is preparing a new guidebook for cities and transit agencies about the importance of branding, marketing and communications when creating new transit services. This publication will be a very visual guide to best practices ...
For the third year in a row, “intercity bus service was the fastest growing mode of intercity transportation, outpacing air and rail transportation,” says a report released by DePaul University, called “The Intercity Bus: America’s Fastest Growing Transportation Mode,” by Joseph P. ...
This post is part of a series analyzing the solutions highlighted in the report and toolkit, “Megacities on the Move.” The report, written by Forum for the Future in partnership with FIA Foundation, Vodafone, and EMBARQ, offers six sustainable mobility solutions for massive cities ...
We’ve said this before: the face of intercity bus travel is changing. The popularity of buses, in general, is gaining ground for a number of reasons. In cities from London to Los Angeles, buses are benefiting from sleek new designs, ...
