Posts tagged with 'branding'
Q&A with Akshay Mani: Rajkot's New Auto-Rickshaw Fleet
Q&A with Akshay Mani: Rajkot's New Auto-Rickshaw Fleet
One week ago, with assistance from  EMBARQ India, the city of Rajkot, in partnership with Nirmal Foundation, launched the G-Auto service, debuting a new fleet of auto-rickshaws, featuring a unified brand and dial-a-rixa (call-in) service, on July 13. The initial fleet includes 50 ...
BRT Experience, Day 1: Simple yet Captivating Marketing
BRT Experience, Day 1: Simple yet Captivating Marketing
A version of this post was originally published on TheCityFix Brasil by Maria Fernanda Cavalcanti on May 1, 2012. Beginning on April 29, EMBARQ Brazil is organizing two missions with journalists from Rio de Janeiro to visit some of the best bus rapid transit (BRT) systems in the ...
TheCityFix Picks, July 1: Detroit's Light Rail, Green Cities Index, Everybody Walks
TheCityFix Picks, July 1: Detroit's Light Rail, Green Cities Index, Everybody Walks
Welcome back to TheCityFix Picks, our series highlighting the newsy and noteworthy of the past week. Each Friday, we’ll run down the headlines falling under TheCityFix’s five themes: integrated transport, urban development and accessibility, air quality and climate change, health and ...
From Here to There: Marketing and Branding Public Transport
From Here to There: Marketing and Branding Public Transport
Major automobile companies spend billions of dollars annually to advertise their products to customers. In 2009, General Motors alone spent $3.2 billion on advertising campaigns and overall marketing efforts for their products. Major auto companies collectively spent $21 billion worldwide ...
Honesty in Transit Marketing: Deliver on Your Promises
Honesty in Transit Marketing: Deliver on Your Promises
Today’s information-rich world enables city dwellers to share experiences on public transport faster than any transit agency could ever hope to publish a press release, develop a marketing campaign, or hold a news conference. An agency’s brand and message can ...
What Are Best Practices in Transit Branding, Marketing and Communications?
What Are Best Practices in Transit Branding, Marketing and Communications?
EMBARQ, the producer of this blog, is preparing a new guidebook for cities and transit agencies about the importance of branding, marketing and communications when creating new transit services. This publication will be a very visual guide to best practices ...