EMBARQ presents a slideshow about the concept of “Mobility Management (MM)” in San Sebastian, Spain.
View the entire slideshow here.
At the core of Mobility Management are “soft” measures like information and communication, organising services and coordinating activities of different partners. “Soft” measures most often enhance the effectiveness of “hard” measures within urban transport (e.g., new tram lines, new roads and new bike lanes). Mobility Management measures (in comparison to “hard” measures) do not necessarily require large financial investments and may have a high benefit-cost ratio.
-From the European Platform on Mobility Management