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What’s Worse: Production or Use?

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Photo by Stephane Foulon. From Road and Track.

This week’s addition of BusinessWeek includes an article about Gordon Murray, a celebrated race car designer, who is switching gear and working to create “a compact, fuel-efficient urban vehicle for the masses,” priced around $10,000. One of the perks of Murrays new car, the designer claims, is that its designed to limit carbon emissions during the production process. Our very own Lee Shipper is quoted in the article, challenging the benefits of Murray’s new design, pointing out that much more carbon is emitted during the car’s lifetime on the road than it is during the production process. In short, Lee suggests that Murray’s new business venture is misguided if he is in fact trying to fight global warming.