World Streets shares this very funny French ad for a car-sharing company.

The translation of their slogan is “It’s almost your car.” In another ad, the same man is eating a messy sandwich in the car and dripping on himself when someone knocks on the door.

How off message can these be? This is an ad campaign that explicitly focuses on the reasons its sort of a drag to share cars. Perhaps it’s a French thing I don’t understand, but I wouldn’t be surprised if this ad were made by Peugeot secretly.

But how do you compete against people who make ads like these three? Watch them here:

In all seriousness, though, transit isn’t just going to outcompete the advertising dollars of even a collapsing auto industry on its own. We need to be both building and selling the car-free lifestyle.