I’m happy to see such a high level of sophistication in recent public services announcements on sustainable transportation issues. First we had Lolo, the planet saving Donkey that takes public transportation and now we have this very clever awareness test from Transport for London. Not only does this ad make the point in a very sticky way but they gave it the means to “go viral” by including links for viewers to spread it to their social network of choice.
Pass it on!
Thanks to Eric Gilliland of the Washington Area Bicyclist Association who gave us the tip by passing this through his social networks.