Posts tagged with 'marketing'
Consider McDonald’s golden arches for a moment. Now think about the Nike swoosh, or Apple’s, well, apple. There’s no denying that the power of branding and marketing is immense. For those of us in the sustainable urban transport world, we ...
A version of this post was originally published on TheCityFix Brasil by Maria Fernanda Cavalcanti on March 26, 2012. A recent article in The New York Times by journalist Amy Chozick adds to the surmounting evidence that the attitude of younger ...
Happy Valentine’s Day, dear readers! Do you remember last year’s Valentine’s Day post? Keeping with tradition, we bring you more stories about love and sustainable transportation. If reducing greenhouse gas emissions and congestion haven’t convinced you to switch to sustainable ...
A version of this post was originally published in Portuguese by Maria Fernanda Cavalcanti on TheCityFix Brasil on December 12, 2011. Compact, practical and stylish folding bicycles have been catching the attention of urban cyclists everywhere. The bicycles can be transported by metro ...
Hold on to your Stormtrooper gear, Star Wars fans, because we’ve got some galactic transport news for you! To promote the release of the Blu-ray DVD boxset release of Star Wars: The Complete Saga, 20th Century Fox Home Entertainment Japan installed ...
In an effort to improve literacy, Mexico’s largest book retailer, Librerías Gandhi, partnered with Mexico City’s transportation authority to place billboards featuring excerpts from Franz Kafka’s short story, “The Bridge.” The campaign consists of 13 billboards along Mexico City’s yellow ...
In an effort to promote its new tram system, cut congestion and reduce air pollution, the city of Murcia, Spain is offering a lifetime public transit pass to citizens who give up their cars. The campaign, “Mejor en Tranvía,” (Better ...
Major automobile companies spend billions of dollars annually to advertise their products to customers. In 2009, General Motors alone spent $3.2 billion on advertising campaigns and overall marketing efforts for their products. Major auto companies collectively spent $21 billion worldwide ...
Today’s information-rich world enables city dwellers to share experiences on public transport faster than any transit agency could ever hope to publish a press release, develop a marketing campaign, or hold a news conference. An agency’s brand and message can ...
EMBARQ, the producer of this blog, is preparing a new guidebook for cities and transit agencies about the importance of branding, marketing and communications when creating new transit services. This publication will be a very visual guide to best practices ...
This post is part of a series analyzing the solutions highlighted in the report and toolkit, “Megacities on the Move.” The report, written by Forum for the Future in partnership with FIA Foundation, Vodafone, and EMBARQ, offers six sustainable mobility solutions for massive cities ...
Popular culture shapes our lives in countless ways, both directly and subconsciously. Since Leave It to Beaver, American popular culture has been deeply rooted in car-centered suburbia. That may be changing. There was a time when being car-less was tantamount ...
“Today it is no longer the world that must adjust to the automobile; it’s the automobile that must adapt to people.” That’s an official quote from French automaker Renault, which yesterday announced it has partnered with Electronic Arts Inc. to ...
Originally posted on Active Living By Design. So you’re sick of pollution and you’re stuck in that congestion? I got one suggestion: use a bike rack! If the first line of lyrics in this rap video doesn’t reel you in, ...
