Vélo Québec, a nonprofit organization that encourages the use of bicycles in Quebec to improve the environment, health and well-being of citizens, started a campaign to promote the sharing of the road by private vehicles and bicycles.
In addition to the commercial campaign depicting bicycles and cars happily coexisting in garages, Vélo Québec is also encouraging individuals to sign an online charter promising to share the road responsibly and kindly. The organization is further encouraging individuals to participate in the campaign by offering a $1,000 gift certificate to those who “like” its Facebook group and sign the charter. Through these small gestures the campaign is aiming to raise the consciousness of road users and improve safety for all individuals sharing the road.
Do you think these adorable commercials will make their way to your country soon?