Are car companies thinking about more than one type of green? Photo by makeshiftlove from Flickr.

The New York Times latest automobile issue takes a dramatic departure from the past and includes several articles on how environmental concerns are shaping the industry. Below, I’ve included some links to the more interesting articles:

Challenging Gasoline: Diesel, Ethanol, Hydrogen – An interesting article about alternative fuels and potential risks. This article quotes our own Lee Schipper, “a former oil industry executive.” We’re not really sure where they came up with that!

Getting to Green – Car manufacturers have switched gears and are focusing on gas mileage and other green touches for their automobiles.

In Europe, a Shift in Tactics – Frankfurt’s International Motor Show, known for emphasizing speed and power, is now trying to play up things like low CO2 emissions and hybrids vehicles.

Marketing Muscle and Guzzle – A look at some of the marketing tricks Hummer is using to sell the most polarizing vehicle on the planet.