Marketing BRT in Brazil
Marketing BRT in Brazil
This post relates to the workshop, “Marketing BRT: How to Attract and Captivate Users,” co-hosted by the Secretary of Transportation of Rio de Janeiro and EMBARQ Brasil (the producer of the newly launched TheCityFix Brasil), and sponsored by Fetranspor. Participants included about 100 representatives from ...
Friday Fun: Vertical Bike Storage for Urban Centers
Friday Fun: Vertical Bike Storage for Urban Centers
Manifesto Architecture, a New York-based architectural design firm, created a vertical bike storage structure to be installed in underutilized urban spaces.  With bicycling as a growing means of transportation, the project, titled “Bike Hanger,” can help save sidewalk space for ...
TheCityFix Picks, May 27: Bike Sales, Car-Free Streets, Expanding Parisian Metro Lines
TheCityFix Picks, May 27: Bike Sales, Car-Free Streets, Expanding Parisian Metro Lines
Welcome back to TheCityFix Picks, our series highlighting the newsy and noteworthy of the past week. Each Friday, we’ll run down the headlines falling under TheCityFix’s five themes: mobility, quality of life, environment, public space, and technology and innovation. Mobility ...
A Decline in Car Use in Britain: The Result of Policy and Practicality
A Decline in Car Use in Britain: The Result of Policy and Practicality
Britain has been experiencing a decline in car use, reports the U.K.’s Independent. Between 2004 and 2008, British cities saw a nine percent decline in car trips per person and a 5 percent decline in traveled car distance. Phil Goodwin, a ...
New Study: U.S. Recapturing Global Leadership in Bus Rapid Transit
New Study: U.S. Recapturing Global Leadership in Bus Rapid Transit
The Institute for Transportation and Development Policy (ITDP) released an independent study ranking the five U.S. cities on the cutting edge of bus innovation. Titled, “Recapturing Global Leadership in Bus Rapid Transit,” the study rates Los Angeles, Cleveland, Las Vegas, ...
Germany Boosts Electric Vehicle Sector
Germany Boosts Electric Vehicle Sector
The German government is planning to fund one billion Euros (US $1.4 billion) to the research and development of electric vehicles, with the ultimate goal of adding one million electric cars to the nation’s streets by 2020. The government hopes ...
Bus Rapid Transit Gaining Ground
Bus Rapid Transit Gaining Ground
On Tuesday, The Wall Street Journal ran an article on the growing popularity of bus rapid transit (BRT) around the world, and its possible success in the United States. The article described BRT as a modern transit system with the ...
From Here to There: Marketing and Branding Public Transport
From Here to There: Marketing and Branding Public Transport
Major automobile companies spend billions of dollars annually to advertise their products to customers. In 2009, General Motors alone spent $3.2 billion on advertising campaigns and overall marketing efforts for their products. Major auto companies collectively spent $21 billion worldwide ...
Welcome to the New and Improved TheCityFix.com!
Welcome to the New and Improved TheCityFix.com!
EMBARQ, the producer of TheCityFix, is proud to unveil a new and improved experience for our readers. Welcome to our re-designed blog, TheCityFix.com, and be sure to check out our new Portuguese-language version, TheCityFix Brasil. Back in 2007, when we first launched ...
Higher Gas Prices Change Commute Behavior
Higher Gas Prices Change Commute Behavior
Last Tuesday, The New York Times featured an article on the role high gasoline prices play in altering consumer behavior. One example the article highlights is how employees are moving closer to work in order to avoid high gasoline prices. ...