The Institute of Transportation Studies at the University of California at Davis (ITS-Davis) found that consumers heavily base their decisions on social influence. John Axsen, a post-doctoral researcher involved in the study, says that policymakers need to consider social influence ...

This post is part of a series analyzing the solutions highlighted in the report and toolkit, “Megacities on the Move.” The report, written by Forum for the Future in partnership with FIA Foundation, Vodafone, and EMBARQ, offers six sustainable mobility solutions for ...