Posts tagged with 'marketing'
Exchange Your Car for a Lifetime Bus Pass
Exchange Your Car for a Lifetime Bus Pass
In an effort to promote its new tram system, cut congestion and reduce air pollution, the city of Murcia, Spain is offering a lifetime public transit pass to citizens who give up their cars. The campaign, “Mejor en Tranvía,” (Better ...
From Here to There: Marketing and Branding Public Transport
From Here to There: Marketing and Branding Public Transport
Major automobile companies spend billions of dollars annually to advertise their products to customers. In 2009, General Motors alone spent $3.2 billion on advertising campaigns and overall marketing efforts for their products. Major auto companies collectively spent $21 billion worldwide ...
Honesty in Transit Marketing: Deliver on Your Promises
Honesty in Transit Marketing: Deliver on Your Promises
Today’s information-rich world enables city dwellers to share experiences on public transport faster than any transit agency could ever hope to publish a press release, develop a marketing campaign, or hold a news conference. An agency’s brand and message can ...
What Are Best Practices in Transit Branding, Marketing and Communications?
What Are Best Practices in Transit Branding, Marketing and Communications?
EMBARQ, the producer of this blog, is preparing a new guidebook for cities and transit agencies about the importance of branding, marketing and communications when creating new transit services. This publication will be a very visual guide to best practices ...
The Future of Sustainable Urban Mobility: Change People's Behavior
The Future of Sustainable Urban Mobility: Change People's Behavior
This post is part of a series analyzing the solutions highlighted in the report and toolkit, “Megacities on the Move.” The report, written by Forum for the Future in partnership with FIA Foundation, Vodafone, and EMBARQ, offers six sustainable mobility solutions for massive cities ...
Can Pop Culture Push Sustainable Mobility?
Can Pop Culture Push Sustainable Mobility?
Popular culture shapes our lives in countless ways, both directly and subconsciously.  Since Leave It to Beaver, American popular culture has been deeply rooted in car-centered suburbia.  That may be changing. There was a time when being car-less was tantamount ...