Posts in the 'Communications' category
Take The Awareness Test
Take The Awareness Test
I’m happy to see such a high level of sophistication in recent public services announcements on sustainable transportation issues. First we had Lolo, the planet saving Donkey that takes public transportation and now we have this very clever awareness test ...
Technology Recommendations for Congestion Pricing
Technology Recommendations for Congestion Pricing
For historical reasons, wireless systems for use in the transportation sector have taken a separate path for technology development. This divergence no longer makes sense. Every other sector in the economy is finding secure, reliable, and economical systems that use ...
Weirded Out by Public Transit
Weirded Out by Public Transit
GM thinks you’re a creep and a weirdo if you ride the bus. As the automotive industry ramps up its marketing efforts to target the emerging middle class in places like India, China and Brazil, it helps to crack open ...
How to Debunk the Junk
How to Debunk the Junk
Bigger isn’t always better. Photo by powebooktrance. Recently CNW Marketing Research, an Oregon-based automotive research group, published a paper making the audacious claim that the Hummer is actually more energy efficient than the Prius. The study later showed up in ...
New Software Program to Help Clean Up Latin American Traffic
New Software Program to Help Clean Up Latin American Traffic
In a talk that appealed to computer geeks, policy wonks and transport engineers alike, Prof. Toni Lindau, EMBARQ’s CTS-Brasil Director, discussed his new “Microscopic Bus Rapid Transit Simulator.” Prof. Lindau presented his innovative software tool at EMBARQ’s “Transforming Transportation” event, ...