Posts tagged with 'Ontario'
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Metrolinx is undergoing a serious brand refresh, checking out at a quarter million dollars. Photo by Arild/Flickr
Do Brands Matter in Public Transit?
Metrolinx, the provincial government agency that oversees public transit in southern Ontario, including Toronto, recently found itself under fire for spending upwards of a quarter of a million dollars to refresh its brand. The agency says the primary impetus for the project ...