Posts tagged with 'marketing'
Busy train station
Three key building blocks of marketing sustainable transport
Consider McDonald’s golden arches for a moment. Now think about the Nike swoosh, or Apple’s, well, apple. There’s no denying that the power of branding and marketing is immense. For those of us in the sustainable urban transport world, we ...
Millennials Show Apathy Towards Cars
Millennials Show Apathy Towards Cars
A version of this post was originally published on TheCityFix Brasil by Maria Fernanda Cavalcanti on March 26, 2012. A recent article in The New York Times by journalist Amy Chozick adds to the surmounting evidence that the attitude of younger ...
For the Love of Sustainable Transport
For the Love of Sustainable Transport
Happy Valentine’s Day, dear readers! Do you remember last year’s Valentine’s Day post? Keeping with tradition, we bring you more stories about love and sustainable transportation. If reducing greenhouse gas emissions and congestion haven’t convinced you to switch to sustainable ...
Folding Bikes Gain Popularity in Brazil
Folding Bikes Gain Popularity in Brazil
A version of this post was originally published in Portuguese by Maria Fernanda Cavalcanti on TheCityFix Brasil on December 12, 2011.  Compact, practical and stylish folding bicycles have been catching the attention of  urban cyclists everywhere. The bicycles can be transported by metro ...
Friday Fun: Lightsaber Hand Rails in Tokyo
Friday Fun: Lightsaber Hand Rails in Tokyo
Hold on to your Stormtrooper gear, Star Wars fans, because we’ve got some galactic transport news for you! To promote the release of the Blu-ray DVD boxset release of Star Wars: The Complete Saga, 20th Century Fox Home Entertainment Japan installed ...
Transit Billboards Boost Literacy in Mexico
Transit Billboards Boost Literacy in Mexico
In an effort to improve literacy, Mexico’s largest book retailer, Librerías Gandhi, partnered with Mexico City’s transportation authority to place billboards featuring excerpts from Franz Kafka’s short story, “The Bridge.” The campaign consists of 13 billboards along Mexico City’s yellow ...
Exchange Your Car for a Lifetime Bus Pass
Exchange Your Car for a Lifetime Bus Pass
In an effort to promote its new tram system, cut congestion and reduce air pollution, the city of Murcia, Spain is offering a lifetime public transit pass to citizens who give up their cars. The campaign, “Mejor en Tranvía,” (Better ...
From Here to There: Marketing and Branding Public Transport
From Here to There: Marketing and Branding Public Transport
Major automobile companies spend billions of dollars annually to advertise their products to customers. In 2009, General Motors alone spent $3.2 billion on advertising campaigns and overall marketing efforts for their products. Major auto companies collectively spent $21 billion worldwide ...
Honesty in Transit Marketing: Deliver on Your Promises
Honesty in Transit Marketing: Deliver on Your Promises
Today’s information-rich world enables city dwellers to share experiences on public transport faster than any transit agency could ever hope to publish a press release, develop a marketing campaign, or hold a news conference. An agency’s brand and message can ...
What Are Best Practices in Transit Branding, Marketing and Communications?
What Are Best Practices in Transit Branding, Marketing and Communications?
EMBARQ, the producer of this blog, is preparing a new guidebook for cities and transit agencies about the importance of branding, marketing and communications when creating new transit services. This publication will be a very visual guide to best practices ...
The Future of Sustainable Urban Mobility: Change People's Behavior
The Future of Sustainable Urban Mobility: Change People's Behavior
This post is part of a series analyzing the solutions highlighted in the report and toolkit, “Megacities on the Move.” The report, written by Forum for the Future in partnership with FIA Foundation, Vodafone, and EMBARQ, offers six sustainable mobility solutions for massive cities ...
Can Pop Culture Push Sustainable Mobility?
Can Pop Culture Push Sustainable Mobility?
Popular culture shapes our lives in countless ways, both directly and subconsciously.  Since Leave It to Beaver, American popular culture has been deeply rooted in car-centered suburbia.  That may be changing. There was a time when being car-less was tantamount ...
The Sims Test-Drive Electric Vehicles: What Does it Mean for the Real World?
The Sims Test-Drive Electric Vehicles: What Does it Mean for the Real World?
“Today it is no longer the world that must adjust to the automobile; it’s the automobile that must adapt to people.” That’s an official quote from French automaker Renault, which yesterday announced it has partnered with Electronic Arts Inc. to ...
Bike Raps for Bike Racks
Bike Raps for Bike Racks
Originally posted on Active Living By Design. So you’re sick of pollution and you’re stuck in that congestion? I got one suggestion: use a bike rack! If the first line of lyrics in this rap video doesn’t reel you in, ...
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