Posts tagged with 'branding'
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Metrolinx is undergoing a serious brand refresh, checking out at a quarter million dollars. Photo by Arild/Flickr
Do Brands Matter in Public Transit?
Metrolinx, the provincial government agency that oversees public transit in southern Ontario, including Toronto, recently found itself under fire for spending upwards of a quarter of a million dollars to refresh its brand. The agency says the primary impetus for the project ...
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Bangalore’s BIG Bus network is bright, colorful, and saves city residents time and money. Photo by Benoit Colin/EMBARQ.
‘I want to ride the pink bus’: The problem with public transport’s public image
In many parts of the world, the bus is suffering from a public image crisis. According to a report by the US Federal Transit Administration, many people already look down on public transport in general, and the bus in particular ...
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Using successful communications and marketing strategies is an important way to increase the visibility of sustainable public transport systems. Photo by Caribb.
Three key building blocks of marketing sustainable transport
Consider McDonald’s golden arches for a moment. Now think about the Nike swoosh, or Apple’s, well, apple. There’s no denying that the power of branding and marketing is immense. For those of us in the sustainable urban transport world, we ...
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Friday Fun: All aboard the love train
Friday Fun: All aboard the love train
Here’s one way to lure people out of their cars and onto public transport: ROPID, the organization responsible for Prague’s public transport system, announced in May the creation of a “love train.” More accurately, it plans to designate specific cars ...
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Call for applications: Intern with TheCityFix
Call for applications: Intern with TheCityFix
EMBARQ, the producer of TheCityFix, is now accepting applications to be a full-time writer and blogger in its Washington, DC office. Photo by Chris Goldberg. It takes a village to run a blog. That’s why EMBARQ and TheCityFix are now ...
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Start Young on BRTS Social Media Promotion
Start Young on BRTS Social Media Promotion
 Photo via the Sustainable Cities Collective. India is a young nation. More than half of its 1.2 billion people are under the age of 25, and two-thirds are below 35. According to an estimate, 85 percent of young India is ...
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