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Si Lolo puede salvar al planeta, ¿por qué tú no?

In this great ad from MTV a donkey named Lolo takes the bus. The caption says “If Lolo can save the planet, why can’t you? Leave the car and take public transit. Let’s stop global warming.”

The car industry’s total annual advertising expenditures for the US alone were $16.3 billion in 2006 according to media research firm TNS Media Intelligence. In the face of this barrage of automobile advertising, it’s nice to see some time, money, and creativity invested in well done TV spots promoting public transportation. I’d love to see more of this. If anybody has any more examples of this kind of messaging please post them here or send them to me at rthom[at]wri[dot]org.

Way to go MTV! Check out the campaign at