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Pimp My Ride

In an Earth Day special, MTV’s Pimp My Ride Pimp My Ridewill feature the greening of a ’65 Chevy Impala. During this very special episode of Pimp My Ride the crew will be replacing the original engine of the Impala with a 800 horsepower diesel engine that will run on biodiesel. While this should be entertaining, chances are it won’t touch EMBARQ‘s Mexico City Diesel Retrofit video

Retrofit Filters

Copyright © 2007 EMBARQ/WRI
Old, ineffective filters being swapped out with shiny, new, cleaner, high-tech particulate filters.

where EMBARQ, the Mexico City Government, the Center for Sustainable Transport in Mexico, and the US EPA tricked out 20 buses with diesel particulate filters (DPF), diesel oxidation catalysts (DOC) and ran them on ultra-low-sulfur diesel fuel (ULSD), demonstrating the potential to easily eliminate up to 90% of the harmful particulate emissions from new diesel buses and up to 20% from old diesel buses. Imagine the public health benefits if they “pimped” the whole fleet!
Inside view of retrofitted bus during emissions measurement, showing trace gas containers.
Copyright © 2007 EMBARQ/WRI
Inside view of retrofitted bus during emissions measurement, showing trace gas containers.

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