Just after officially opening two of twelve planned “Barclay’s Cycle Superhighways,” London is now just days away from launching its new bike share system. The system, called Barclay’s Cycle Hire (at this point, the sponsor has become obvious, right?), will share the blue color theme with the city’s cycle superhighways.
Cyclists can pay £1 a day, £5 for seven days or £45 a year, which will give them access to a bike for free for up to half an hour; after that the fees start rising. The program has cost about £140 million for the first five years, with £25 million coming from Barclay’s Bank.
The bike share program forms part of London Mayor Boris Johnson’s declared “cycling revolution”; Johnson is promoting a 400 percent increase in cycling in London between 2000 and 2025.
London is starting out with 6,000 bikes at 400 docking stations. Johnson’s Transport Advisor, Kulveer Ranger, says that while the system will definitely experience some “teething problems,” the city hopes that it will grow to be the “best cycle hire system in the world.”
London’s bikes are BIXI bikes, modeled after Montreal’s public bike share system. They are built to withstand 60,000 miles of London streets over the course of their 15-year lifetime, rolling 365 days a year through rain, sleet, and snow. BIXI has overtaken previous leaders in the bikeshare business — ad-based giants like ClearChannel and JC Decaux — by managing its systems locally and responsibly, and focusing on cyclists and sustainability, rather than ad space. D.C. is also using BIXI for its new Capital Bikeshare program, and Boston has plans for a BIXI bike share, as well.
Transport for London’s (TfL) bike share page already allows users to sign up for 24-hour, seven day, or year long memberships, and provides an interactive map with station locations and a “cycle journey planner” for cyclists wondering how to reach their destination by bike.
Station density appears high around the center of the city — which is crucial for the success of bike share systems, since people often want to borrow a bike for a short neighborhood commute, and many people want to borrow bikes in the same central zone; if bike stations aren’t clustered there, the bikes run out.
To read more about the world’s two-wheel revolution — and how it’s changing U.S. cities — check out last month’s post on bike share systems.
And watch this nifty video about how London’s system will work: