LivingSocial, an international company advertising group purchase offers, presented a deal last Friday for memberships to Washington, D.C.’s Capital Bikeshare, a regional bike-sharing initiative. The deal was a choice between a one-month membership for $12, or a $37 annual membership to access Capital Bikeshare’s 1,100 bicycles around the capital—a 51 percent savings off the original membership price. Although the deal is no longer available, there have already been 8,132 memberships purchased through the website, which makes us wonder if Capital Bikeshare’s fleet of bikes will be enough to supply this high-demand service. It’s also an interesting experiment in increasing ridership on public and non-motorized transportation.
We are excited to see the interest for bike-share here in the capital. Hopefully, bike-sharing’s high demand in the capital will be as contagious elsewhere in the world.