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Researchers from the University of Texas at Austin gained insights into India's auto rickshaw industry from the perspective of rickshaw drivers and manufacturers. Photo by Premshree Pillai.
Socially Responsible Business for India’s Auto Rickshaws
In March 2010, my team of five U.S. MBA students had the opportunity to connect with a sector of society that was previously unknown to us – the auto rickshaw drivers of India. As part of our Global Connections course ...