Mar 12
Take The Awareness Test
Bicycles, London, Mobility, People, Safety and Security, Sustainable Transport, United Kingdom Add comments
I’m happy to see such a high level of sophistication in recent public services announcements on sustainable transportation issues. First we had Lolo, the planet saving Donkey that takes public transportation and now we have this very clever awareness test from Transport for London. Not only does this ad make the point in a very sticky way but they gave it the means to “go viral” by including links for viewers to spread it to their social network of choice.
Do The Test here -> http://www.dothetest.co.uk/
Pass it on!
Thanks to Eric Gilliland of the Washington Area Bicyclist Association who gave us the tip by passing this through his social networks.
March 13th, 2008 at 2:29 pm
[...] Watch out NYC DOT with your LOOK campaign. Here comes Transport for London with a new bike safety advert called, Do the Test. Have you done it yet? You’ll spend the first minute or so having absolutely no idea what any of it has to do with traffic safety or cycling. But stick with it. It’s worth it. Rhys Thom at The City Fix points out the web-savvy sophistication of TfL’s effort: Not only does this ad make the point in a very sticky way but they gave it the means to “go viral” by including links for viewers to spread it to their social network of choice. Filed by Aaron Naparstek under Bicycling Link Digg This Email This [...]