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Articles by Madhav Pai

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What Is Super Dense Crush Load?
July 6, 2009 | 2 Comments

That’s the official term to describe what happens during rush hour in Mumbai when 14 to 16 standing passengers pack into one square meter of floor space on the Mumbai Suburban Railway.
During peak hours, 4,700 …

Look Who’s on the Road
August 14, 2008 | One Comment

India Pedestrians at busy intersection in Mumbai. Photo by saibotregeel.
Engineering is often the only factor considered during design and implementation of junction improvements plans at key locations where flyovers are built. But the reality …

Mumbai’s Traffic Generates Its Own Ad Campaign
February 19, 2008 | 4 Comments

Photos from Ads of the World.
The rule of thumb when designing a billboard is minimalism: keep it short and simple so that your message is absorbed by anyone, even people casting the most fleeting glance. …